Over the years, SEO (Search Engine Optimization) has established a name for itself as the best and most effective Internet marketing strategy. Despite the many changes that search engines like Google have made and applied, SEO remains an excellent marketing strategy and has helped a lot of businesses become successful.
Here’s a list of some of the most common benefits of SEO:
Increase in Traffic
Using Analytics and other reporting tools, you’ll really see that your website’s traffic will increase when you engage in SEO. And when traffic increases, it also means that your brand and products become more recognizable. However, you need to understand that SEO will not give you results immediately, but as soon as you start adopting it, you’ll see a steady growth in your traffic.
It’s Cost Effective
Compared to PPC (Pay-Per-Click) and Google Adwords, SEO is undoubtedly less expensive. Organic listing is always free, and once you are already listed at the top, there’s no need for you to spend so much on pay-per-click or other forms of online advertising. Simply by spending a little money on SEO costs, your website’s traffic will increase and so will awareness for your brand.
It Makes Your Website Stand Out
Currently, there are over 250 million websites on the web and every day, this number increases. When there’s just too many websites on the web, getting recognized can be quite difficult, especially if the products or services you are selling are highly competitive. But with SEO, you can easily make your business stand out.
Results are Permanent
Compared to normal ads, the results that SEO can give your website/page are permanent. For example, if you suddenly decided to stop all your SEO efforts, it would still be hard for other websites to take away your spot in search results. But of course, ending all SEO activities is a big no because you still need to maintain your ranking.
Higher Brand Standing
It isn’t hard to notice that online users trust that Google’s listings on the first page are all reputable companies. So, by simply getting listed on the first page, your brand becomes a name consumers are likely to trust and competitors would want to beat.
Better Return on Investment
Again, comparing it to regular Internet ads, SEO has a higher conversion rate. Out of 1000 clicks that a website gets from organic search, 4% has a great chance of getting converted into a sale. So, instead of investing your money in another form of Internet marketing, it would be best to work on SEO first.
Apart from these benefits, SEO has plenty of other advantages. And if the list above still does not convince you of the importance of SEO, then consider this: SEO has gained prominence for several years now, which means that most businesses have already realized the benefits of this strategy. If your competitors have already started taking advantage of SEO while you are still ignoring it, give it a few months and you will have a hard time catching up with them. Don’t get left behind! Talk to an SEO specialist now!