Basic Terms You Need to Know to Help You Understand SEO

New to SEO? Then here’s a compilation of some of the rudimentary jargon you need to know to understand how SEO works:


-The term means “search engine result pages.” This term refers to the pages that pop up after entering a search term into search engines like Google. They are basically the results that search engines give you.


-Spiders, which are also called robots or crawlers, are software programs that search engines use to locate and index all the websites and pages on the Internet.


-Hyperlinks are links that redirect or connect you to another website, page, etc. when you click it. These links can be attached to images or texts. They are very useful for connecting related articles.

SEO Basic Terms

Meta Tags

These are very important because they supply search engines and even online users specific info about a web page even without visiting the site. They make it easier for users to know whether or not the page is relevant to what they are looking for. The most common meta tags are the meta description and page title. When adding a meta description and page title, it is necessary to make sure they are accurately and uniquely written.

Internal Links

Internal links connect one page to another page on the same site. The opposite of this term is “external links”, which connect one web page to another page on a different website.

Organic Traffic

Organic traffic is the free traffic that you can get naturally from search engines and directory listing sites without paying for it. They are also referred to as natural traffic.

Longtail Keywords

These are search phrases consisting of two or more terms. These keywords are highly recommended by SEO specialists because they are simpler to rank, since they have less competition compared than the shorter ones.

Pay-Per-Click (PPC)

-PPC is an advertising method wherein an advertiser places an ad or promotion in an online advertising venue. Every time a visitor clicks on the ad in the venue, the advertiser will have to pay. The best example of this method is Google AdWords.


-A sitemap is a special software created and used by webmasters. It provides a map of the website’s pages, making it easier for search engines to crawl and index the site.

RSS Feed

-RSS, which means really simple syndication, is a type of software or plug-in tool that helps online users get updates from a particular website. If you want your followers or visitors to stay updated every time you release new content on your blog, you should really set up an RSS feed for your website.

Referrer String

-The referrer string is the piece of information that is sent by a user’s browser after visiting or navigating different pages on the web. This information is essential because it will help webmasters know how users are finding their sites.

And that’s it! Enjoying learning SEO!