A number of small business owners, young entrepreneurs, and independent companies are constantly looking for new ways to get their brand, as well as their message, to broader audiences and prospective customers. No matter how small your business venture may be, you always want to reach the right people in the most efficient manner, right? Huge companies pour a lot of money on researchers and think tanks just to figure out the best way to market their products. That is how business works.
However, small businesses obviously have limited resources and spending a ton of money on expensive marketing campaigns is simply out of the question. Fortunately though, the advancement in computer technology—coupled with the emergence of mobile electronic devices and the Internet—has presented various opportunities for entrepreneurs, who may not be as well established as Fortune 500 CEOs and franchise owners, a great way to market their products and deliver their message to the right audience.
Nowadays, mobile apps are the new marketing platforms that all businesses can take advantage of, not just the big guys. Mobile apps are software programs, or applications, that are installed in all kinds of mobile or electronic devices, whether it’s a smartphone, a tablet, or any other wearable electronic gadget like smartwatches. This relatively new method of increasing brand awareness and marketing has piqued the interest of young entrepreneurs and small businesses that have learned to embrace technology and appreciate the advantages it has to offer business-wise.
So, if you want to develop your own mobile app to engage with your target customers, there are a few basic methods to do it. But, before you delve any deeper into the world of software development, there are a few things you need to consider. First off, there are many different platforms out there. And mobile apps don’t necessarily work on all of them. Before you can design or create an app, you have to consider which platform you want it running on.
The Different Platforms and Operating Systems
Android is an operating system used on many devices like smartphones and tablets. It is easily the most popular platform used on most smart gadgets in the market, regardless of the brand. You can create any application for the Android using Java by simply downloading a free software development kit, which comes with samples, source code, a variety of developer tools, as well as emulators for app testing. The latter is quite important since you will actually want to test your app before you release it out there.
There are a bunch of how-to videos available online that should teach you the basics of app design and development. In fact, Android actually provides many of the tutorial videos, as well as a wide range of technical instructional articles to make the process more comprehensible for beginners.
2. Apple iOS
The iOS is a proprietary platform used by Apple to serve as the main operating system for virtually all of their products, from the MacBook and the Apple TV to the iPhones and the iPads. If you wish to develop an app for the iPhone or the iPad, you will need to spend about a hundred bucks to get access to the iOS Developer Center, where all the developer tools, tips, design guides, and debugging tests for making iOS apps are available.
Now, there are other platforms that are available, such as the BlackBerry platform and, of course, the Windows platform, which Microsoft uses for their Windows mobile devices. But, if you really want to reach a large audience, you should start with either the Android or the iOS platforms, since they’re the ones that have the largest number of users. The following are some of the best user-friendly app design platforms that you can use to create your very own mobile application for your business.
Useful Tools for Creating Mobile Apps
BiznessApps is an excellent platform for designing and creating mobile apps for a wide variety of businesses. It offers a wide range of features for the app you are trying to create, from the shopping cart feature to dynamic content management system. You can essentially create a custom app in mere minutes, whether for the iPhone or Android device.
AppMakr promotes a “No Coding Required” approach to the app creation process. This is a browser-based platform that aims to make app design and development as user-friendly as possible. You can create your own custom-designed iPhone, Android, or HTML5 app in less than 30 minutes, for just a dollar a month.
This is another easy-to-use DIY app building platform that provides many different useful features, from comprehensive content management tools to monetization options. ShoutEm offers a more in-depth customization process and allows for seamless publishing in Google Play or the App Store. The apps created using this platform can also be smoothly integrated with social media and other existing content sources like Facebook, Twitter, and WordPress.