You have just set up a business venture. You have excellent products in your arsenal and people whom you’re sure will deliver excellent customer service. But these are not enough to ensure success for your business. You have to make sure the people for whom your products are made become aware of your brand’s existence, and then you have to convince them to buy your products. In this day and age, when it seems that everyone is connected to the Internet in one way or another, the best way to do that is to build and maintain a strong online presence.
Towards this end, you will need to carry out such tasks as establishing a website, setting up social media accounts/pages, and creating and promoting useful content for your target market, among other things. You will also need to work on getting your content to the top of search results to improve your chances of getting the right people to notice your brand. The entire process can be quite overwhelming, especially if you’ve never done online marketing before. It helps to hire someone who has a deep understanding of the online marketing and search optimization landscape.
Seeking Virtual Assistance
As a business owner, you’d naturally want to focus on the core aspects of your business. And as mentioned earlier, you’d do well to make sure your SEO efforts are carried out by someone who has a deep understanding of the process. You have the option of hiring an SEO company for this purpose. You could also hire an in-house SEO professional. However, if budget is tight, you may want to consider just hiring a virtual assistant who specializes in SEO. This option is less expensive than the other two but gives you the same results, provided you choose your assistant well.
Before hiring an SEO virtual assistant, be sure to conduct a thorough background check. Check how long he has been working as a VA specializing in SEO. Ask about the processes he generally follows when doing SEO for a client. You’ll know a VA really knows his stuff if he is able to give details on these processes. Ask for references and reports on the VA’s previous work. Any SEO professional who truly knows what he is doing will not be afraid of what previous clients will say about his work, nor will he hesitate to show you samples of his work.
Once you’ve chosen a virtual assistant, you can ensure the quality of his work by requiring him to submit regular reports. You could, for example, ask for a daily or weekly achievement report. This enables you to assess the progress of the SEO project you assigned to your assistant. At the same time, the regular reports also allow you to keep track of your expenses (require the VA to indicate expenses along with achievements in his reports). This will help you determine whether your VA is indeed the right one for your business or if you need to find someone else.
Now, you may be wondering, exactly what can a virtual assistant do for you? What specific tasks can he take care of for your business? Well, for one thing, your VA can set up social media accounts and pages for your business to increase brand awareness. Social media has become very important in recent years as an online advertising tool because most people are on social networking sites at all hours of the day. It is therefore an excellent venue for promoting brand awareness.
Your VA can also promote your blog posts and website content by posting teasers and links on the social media accounts he maintains on your behalf. Additionally, you can assign your VA to respond to questions and comments on your social media accounts. Just be sure to set clear guidelines as regards how certain types of questions and comments should be addressed and what kind of image you want to project for your brand. Make sure your VA clearly understands how you want your brand to be perceived by your target audience.
Some business owners also hire VAs for link-building purposes. Towards this end, the VA can create properly optimized content and find ways of gaining authority links with the use of the content he created. For example, the VA can guest post on authority blogs on your behalf. These are just some of the things a VA can do to improve your chances of gaining success in online marketing. The key is in getting the right person for the job.